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Bhavishya Banda

a deeper look into my creative side

Hey there! Welcome to my website where you can explore my work, skills, professional experience, while getting to know a bit more about me. A born go-getter. I give 100% to every new project I take on. It’s my firm belief that a good challenge is a great way to develop and improve your own skills, which is why I make a point of seeking out challenges in the professional realm as well as in my personal life. Take a moment to look around, and feel free to contact me to connect or learn more!

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"I've been absolutely terrified every moment of my life - and I've never let it keep me from doing a single thing I wanted to do."

Georgia O'Keeffe

My Story

I am an undergraduate student pursuing a B.S. in Psychology and Minor in Statistics at Carnegie Mellon University in Pittsburgh, PA (Class of 2022).

My passion for consumer behavior and business analysis stemmed from my childhood hobbies: writing, giving presentations to my parents about my art pieces, and sketching fashion designs. I used to change my drawings as per people's suggestions and over time I was able to analyze what seemed attractive to each individual. This led me to delve deeper into psychology and in turn, consumer behavior. I was able to convert those passions into my drive towards learning more about business analysis and learning more about customer requirements.

I believe that the way something is presented greatly influences how people will react to it. With the great number of data sets that exist in today's finance and business world, my curiosity drives my brain as I search for, and eventually discover answers about why certain tactics work better than others. Data that is so readily available can be used to statistically determine how to improve our brand.

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Professional Experience

Internship Work

May 2020 - August 2020

Data Analytics and Social Media Marketing Intern,

Achievement in Motion

I focused on promoting the DISC assessment to non-employers, which helps to determine work styles and personality types and posted original content onto AIM's 5 social media pages (LinkedIn, Facebook, and Instagram) to gain an average of 50 followers per month.

May 2020 - July 2020

Data Analytics and Content Specialist Intern,

Vasalta Ca.

I wrote and published articles and infographics of different topics surrounding flooding and flood prevention in Canada and averaged over 700 words per week onto the Vasalta website. I also performed data analysis of competitors and presented marketing strategies to increase sales and follower base.

May 2020 - Current

Research Assistant,

Center for Behavioral and Decision Research

I designed questionnaires and performed data analysis for various lab and MTurk studies related to financial decision making and media consumption. I also started my own research in determining the use of emotions in ads and the impact on consumer behavior.

Extracurriculars

Here's a glimpse of the organizations I am involved with on campus.

Bhangra in the Burgh

Sponsorship Co-Chair

Bhangra in the Burgh is a non-profit organization/Indian dance competition that works to give back proceeds collected from the dance competition to an organization each year. Bhangra is a traditional dance originating from Punjab, India. Teams from all over the country, ranging from California to New York, come to compete and show off their dancing skills!

CMU Raasta

Finance & Logistics Manager

CMU Raasta is a competitive dance team that performs the traditional Gujarati dance form of Raas at competitions throughout the country. It is a well-reputed team that has placed at top positions throughout the years. We hope to continue to teach this dance form to students of all backgrounds and to help them keep in touch with their Indian roots.

Women in Business Carnegie Mellon

VP of Marketing

The mission of WIB CMU is to empower undergraduate women to become confident and successful business leaders by creating a supportive community of members and promoting gender equality in the workforce through professional development programming. WIB CMU provides professional development opportunities to its members through networking events, educational workshops, speakers, mentorship programs, and more.

Cognitive Science Student Advisory Board

Executive Board Member

The Cognitive Science Advisory Board plays the role of intermediary between students in the major and administration. Students on the board can answer questions from prospective students and field comments from current students. We also help to plan upcoming campus events to establish a strong and well-knit Cognitive Science community on campus. By working closely with administration, we are able to manage expenses and collaborate with other clubs on campus.

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